This client project was assigned by the redthread team.
Project Description
This project involved the development and execution of a targeted digital marketing strategy for Lincoln Plastics, a dedicated manufacturer of high-quality, custom plastic extrusion products. The multi-channel campaign spanned Facebook, LinkedIn, and Google Search, strategically positioning Lincoln Plastics as a flexible and agile provider of tailored solutions.
The approach focused on engaging management within business-to-business extrusion companies, emphasizing the company's ability to deliver efficient and customized products. A key objective was to drive relevant traffic to Lincoln Plastics' new website, encouraging direct customer interaction. The project's success was measured through the monitoring of key performance indicators such as website traffic and engagement metrics.
Client Asks/Challenges
-
Brand Un-awareness: The client, Lincoln Plastics, faces a challenge with low brand awareness within their target market.
-
Customer Perceptions: There are existing customer perceptions regarding the plant size and the specific solutions Lincoln Plastics offers, which may not accurately reflect their capabilities.
-
Differentiation: Customers may not understand the distinction between large-scale extrusion companies and Lincoln Plastics' more boutique and agile operations, hindering their ability to showcase their unique value proposition.
-
Establishing Leadership: A key goal is to establish Lincoln Plastics as a recognized leader in the industry known for delivering unique and customized solutions.
Creating A Design System
Key Takeaways from Project
Thoughtful interactions don't have to be complex to be effective. Even subtle, well-placed animations and transitions can enhance user engagement and help tell a compelling product story without overwhelming the experience.
Embrace Simplicity in Interaction Design
A consistent visual language across product categories creates clarity and cohesion, even when the content or specifications vary. Establishing clear design rules ensures users can navigate and absorb information with ease and confidence.
Build a Unified Design System
Lack of familiarity with a specific industry shouldn't limit creative direction. Instead of mimicking competitors, focus on crafting a visually engaging, consistent, and user-centered experience that highlights the company's unique strengths and communicates its value as a whole.